SEO For Real Estate Agents (15 Real Estate SEO Tips 2022)

If you’re a real estate agent, then you know that having a strong online presence is crucial.

But what many agents don’t realize is that simply having a website isn’t enough, you need to optimize your website for search engines if you want to see any traffic from Google.

In this article, we will discuss the basics of real estate SEO and how you can start optimizing your website today!

I always offer a DIY education version of all our services so that way you can try some of these gold nuggets for yourself.

If you want a website audit and marketing plan from BNRE then click here for SEO NOW!

What Is SEO For Real Estate Agents?

SEO, or Search Engine Optimization, is the process of optimizing a website in order to improve its ranking on search engines like Google.

This is important for real estate agents because it can help their website appear higher in search engine results when people are looking for real estate services in their area.

This can help agents attract more potential clients to their website, which can ultimately lead to more business.

Some common strategies for improving a real estate agent’s website’s SEO include optimizing the website’s content and meta tags, building high-quality backlinks, and making sure the website is mobile-friendly and loads quickly.

If you’re like 44% of home buyers, the first thing you do when you’re feeling curious is go to Google and start typing in a new tab.

Boom!

You’ve got a shortlist of options to look at. And, there’s a 60% chance you’ll click on one of the top three results to start evaluating:

If you’re a real estate agency or professional, then chances are good that you’ve dreamed of having quality local leads without putting in much effort.

Imagine fewer cold calls and meetings with unqualified prospects, leading to more revenue. Sounds too good to be true?

It’s not, it can become your reality with real estate SEO (Search Engine Optimization). In order to make sure your website is easily found and memorable, you must practice real estate SEO.

Statistics have shown that a shocking 90% of home buyers use the internet when looking for their next property.

Consequently, the agents who know how to work with search engines will be much more successful in this business than those who don’t.

A never-ending supply of leads? That’s the best part about real estate SEO. You don’t need to call people, buy ads, or even leave your house.

All you have to do is rank in your local market with this ultimate SEO guide.

The SERP layout has changed, and now ads, instant answers, and local map packs have pushed down the organic rankings that were once visible.

This makes it harder to get noticed online for important search terms.

Is SEO Marketing Strategy good for Realtors?

By improving the visibility of your website in search engine results, SEO (Search Engine Optimization) can help you close more deals.

Not only will more people find and visit your site because of it, but potential clients are also more likely to trust and work with an agent whose name appears higher up on a relevant search list.

The National Association of Realtors says that 44% of all buyers use search engines online for properties as the first stage of their journey.

In 1981, the most popular way to search for properties was through newspaper ads. However, this has changed dramatically in the last few decades.

Nowadays, almost half of buyers start their searches online. 

Therefore, it is essential that your property listings are optimized for Google so they appear as relevant results for searchers looking in your area.

Real Estate Marketing 4 types of SEO Strategy

There are many different ways to categorize the different types of SEO, but one common way is to divide them into four main categories: on-page SEO, off-page SEO, technical SEO, and local SEO.

1. On-page SEO: This type of SEO refers to the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. This includes optimizing the content, HTML, and other elements of a page to make it more search engine friendly.
2. Off-page SEO: This type of SEO refers to the practice of improving the position of a website in the search engine results page (SERP) by building high-quality backlinks from other websites. This can help improve the authority and credibility of a website, which can in turn improve its search engine rankings.
3. Technical SEO: This type of SEO focuses on optimizing the technical aspects of a website, such as its structure, speed, and mobile-friendliness, to help it rank higher in search engine results. This can involve improving the site’s code, fixing broken links, and implementing other technical changes to improve its search engine performance.
4. Local SEO: This type of SEO focuses on optimizing a website for local search results, such as by optimizing the website for specific keywords related to the business’s location. This can help businesses improve their visibility in local search results and attract more customers from their local area.

Real Estate Niche SEO: what to use for the most impact, and what to avoid.

Optimizing your website for real estate SEO can bring in a lot of potential clients that you may have otherwise missed out on.

Make sure to use keyword rich titles and headers, as well as create high-quality content that will address the needs of those looking for homes.

You should also include the businesses location in local keywords so that it is easier to find via search engines.

If you want to keep your website’s search engine ranking high, avoid any black-hat SEO tactics (like keyword stuffing) or buying backlinks.

Also, make sure all the content on your site is high quality and relevant to what you do, poor content will damage your credibility and turn people away from using your services.

SEO For Real Estate Agents Definitive Steps

1. Keyword research
2. On-page optimization
3. Site structure
4. Blogging
5. Image optimization
6. Google My Business
7. Use social signals
8. Website title & meta descriptions
9. Utilize keywords
10. Backlinks
11. Run an SEO audit
12. Mobile-first improvements
13. Video content
14. SCHEMA
15. Featured snippets

Keyword research for organic traffic

Real estate agents can use keyword research to figure out what terms and phrases potential clients are entering into search engines, and how often these queries are made.

By understanding this data, agents can then make changes to their website in order to improve its ranking in search engine results pages.

To conduct keyword research, real estate agents can use a variety of tools, such as the Google AdWords Keyword Planner, Arefs, Surfer SEO, Rank IQ, to identify the keywords and phrases that are most commonly used in searches related to real estate.

These keywords can then be used to optimize the content and meta tags on the agent’s website, helping the website rank higher in search engine results for those keywords.

It’s important for real estate agents to constantly update their keyword research.

The keywords and phrases that people use when they search can change over time, so by staying on top of these changes, agents make sure their website always uses the most relevant and effective keywords for their target audience.

On-page optimization for google searches

By tweaking individual webpages, on-page optimization makes them more likely to show up when someone searches for relevant keywords.

This can be an effective strategy for real estate agents to improve the visibility of their website and attract more potential clients.

There are many different tactics that real estate agents can use for on-page optimization. Some examples include:

• Optimizing the meta titles and descriptions of web pages to include relevant keywords and entice users to click on the page in search results.
• Using keyword-rich page titles and headers to help search engines understand the content of the page and rank it accordingly.
• Creating high-quality, relevant content that addresses the needs and concerns of potential clients. This can help the website rank higher for relevant keywords, and also help build trust and credibility with potential clients.
• Optimizing images and other media by using keyword-rich file names and alt text.
• Making sure that the website’s internal linking structure is organized and intuitive, to help search engines crawl and index the site more effectively.

Real estate agents can use various on-page optimization strategies to make their website more visible and relevant, helping them attract potential customers and sell homes.

Site structure

Site structure is how the pages on a website are connected and ordered. A well-structured site makes it easy for search engines to find and index content, as well as navigate the site easily.

For an agent, having a well-structured site can be important because it can help improve the visibility of the website in search engine results, and make it easier for potential clients to find and interact with the content on the site.

To create a well-structured site, real estate agents can use a hierarchy to organize the pages on their website.

This can involve grouping similar pages together and using internal linking to connect the pages to each other.

For example, the agent might create a top-level “Real Estate” page that links to more specific pages about buying, selling, and renting homes.

A well-organized website helps search engines index your site more efficiently, which can mean higher rankings in SERPS.

It also makes it simpler for visitors to locate what they need on your page, fostering a better user experience that generates leads.

Blogging real estate SEO

If you’re a real estate professional, blogging can be an excellent way to not only bring more people to your website but also establish yourself as an expert in the industry.

Some benefits of blogging for real estate agents are as follows:

First, it can help improve the visibility of the website in search engine results, by providing the search engines with fresh, relevant content to index.

This can help the website rank higher for relevant keywords, and ultimately drive more traffic to the site.

Second, blogging can help the establish themselves as an expert in the field.

By creating high-quality, informative content that addresses the needs and concerns of potential clients, the agent can demonstrate their knowledge and expertise, and build trust and credibility with their audience.

In addition, writing a blog can help real estate agents connect with their target market and grow a digital community around their website.

By consistently publishing fresh content and requesting comments and participation from readers, the agent establishes virtual rapport which could turn into leads down the road.

Image optimization

Image optimization is the process of adjusting images on a website for two reasons: to make them perform better and improve their usability.

Because pictures can help attract customers and also affect how well a site does in search engines, image optimization can be vital for real estate agents.

Optimizing images for a real estate agent’s website requires taking several key steps. Of utmost importance is ensuring that pictures are clear and of high resolution, as well as being the right size for the website.

This can help ensure that the images look good and load quickly, which can improve the user experience and reduce the risk of visitors leaving the site.

Next, the agent should use keyword-rich file names and alt text for the images.

This can help search engines understand the content of the images and index them appropriately, which can improve the website’s search engine performance.

To improve a website’s search engine ranking, the agent should use image sitemaps and structured data to provide additional information about the images.

This way, search engines can better understand the context and relevance of the images.

By optimizing the images on their website, real estate agents can improve the user experience, enhance their search engine performance, and ultimately attract more potential clients to their website.

Google My Business

Google My Business is a free tool that allows businesses to manage their online presence across Google, including on Google Search and Google Maps.

Using Google My Business can be a valuable way to improve the visibility of their business in search engine results and attract more potential clients.

To optimize a real estate agent’s Google My Business listing for SEO, the agent can take the following steps:

1. Claim and verify the listing: The first step is to claim the listing for the business on Google My Business, and then verify the listing to show that the business is legitimate. This can help improve the visibility of the business in search engine results.
2. Complete the listing information: The agent should make sure that the listing is filled out completely and accurately, with detailed information about the business, including the address, phone number, website, and business hours. This can help search engines understand the business and provide accurate and relevant information to users.
3. Use keywords and categories: The agent should include relevant keywords and categories in the listing information, to help search engines understand the business and improve its visibility in search engine results.
4. Encourage reviews: Google uses customer reviews as a ranking factor, so the agent should encourage satisfied customers to leave reviews on the Google My Business listing. This can help improve the visibility of the business in search engine results and build trust with potential clients.

By optimizing their Google My Business listing, real estate agents can improve their visibility in search engine results and attract more potential clients to their website.

Use social signals

Real estate agents can use social signals to improve the visibility of their website in search engine results.

Social signals are online indicators that show how often people share, like, or otherwise engage with content on social media.

Because they demonstrate the popularity and relevance of a piece of content, search engines take them into account when ranking websites.

To use social signals for SEO, real estate agents can take the following steps:

1. Create shareable content: The first step is to create high-quality, engaging content that people will want to share on social media. This can include blog posts, videos, infographics, and other types of content that provide value to the audience and encourage them to share it with their followers.
2. Share the content on social media: The agent should share the content on their own social media accounts, and also encourage others to share it by including social sharing buttons on the website. This can help increase the visibility of the content and generate more social signals.
3. Engage with the audience: The agent should also engage with the audience on social media, by responding to comments and questions, and encouraging further engagement and sharing. This can help build a community around the content and generate even more social signals.

Real estate agents who enhance their website with social signals will see improved visibility in search engine results.

This, in turn, builds trust and credibility with their audience which helps attract more potential clients – leading to an increase in sales.

Website title & meta descriptions

The title and meta description are two key on-page SEO elements because they let search engines know what the website is about and offer users helpful information in the search engine results.

If you’re a real estate agent, optimizing your website’s title and meta description can make it more visible and relevant to potential customers searching online.

To optimize the title and meta description of a real estate agent’s website, the agent can take the following steps:

1. Create a unique and descriptive title: The title of the website should be unique and descriptive, and should accurately reflect the content and purpose of the website. It should also include relevant keywords, to help search engines understand the website and improve its visibility in search engine results.
2. Write a compelling meta description: The meta description is the short summary of the website that appears in the search engine results. It should be concise and compelling, and should include relevant keywords and a call to action to encourage users to click on the website in the search results.
3. Use the title and meta description consistently: The title and meta description should be used consistently across all pages of the website. This can help search engines understand the website and improve its visibility in search engine results.

If real estate agents want to improve their website’s ranking in search engine results, they should focus on optimizing the title and meta description.

This will help them attract more clients and sell more homes.

Utilize keywords in the real estate industry

Keywords are the words and phrases that people use when they search for information on the internet.

Using keywords effectively can be a valuable way to improve the visibility and relevance of the website in search engine results.

To use keywords effectively for SEO, real estate agents can take the following steps:

1. Conduct keyword research: The first step is to conduct keyword research to identify the keywords and phrases that are most commonly used in searches related to real estate. This can help the agent understand the needs and concerns of their target audience, and identify the keywords that they should use on the website.
2. Use keywords in the website content: The agent should use the keywords that they have identified in the website content, including in the page titles, headers, and body text. This can help search engines understand the content of the website and improve its visibility in search engine results.
3. Use keywords in the meta tags: The agent should also use the keywords in the meta tags of the website, including the meta title and meta description. This can help search engines understand the content of the website and provide relevant information to users in the search engine results.

By using keywords effectively, real estate agents can improve the visibility and relevance of their website in search engine results, which can help them attract more potential clients and ultimately sell more homes.

Backlinks

Backlinks are links from other websites to a specific web page.

For a real estate, backlinks can be an important factor in SEO, because they indicate the popularity and relevance of the website, and can help improve its visibility in search engine results.

To use backlinks for SEO, real estate agents can take the following steps:

1. Create high-quality, relevant content: The first step is to create high-quality, relevant content that other websites will want to link to. This can include blog posts, articles, videos, and other types of content that provide value to the audience and encourage them to share it with others.
2. Promote the content: The agent should promote the content on social media, forums, and other platforms, to encourage others to share it and link to it. This can help generate backlinks to the website.
3. Monitor the backlinks: The agent should monitor the backlinks to the website, using tools like Google Search Console, to make sure that the backlinks are from high-quality, relevant websites. This can help improve the quality of the backlinks, and ultimately improve the website’s search engine performance.

By generating high-quality backlinks to their website, real estate agents can improve the visibility and relevance of the website in search engine results, which can help them attract more potential clients and ultimately sell more homes.

SEO Audit

By conducting an SEO audit, you can evaluate your website’s performance in search engines and make changes to improve its visibility.

This is especially useful for real estate agents, as a high ranking in relevant searches can mean more leads and potential customers.

To run an SEO audit, the real estate professional can use a variety of tools, such as Google Search Console and SEMRush, to gather data about the website’s search engine performance. The audit should include a thorough analysis of the following elements:

1. Keyword usage: The audit should analyze the keywords that the website is using, to make sure that they are relevant and effective for the target audience.
2. On-page optimization: The audit should review the website’s on-page optimization, including the meta titles and descriptions, page titles and headers, and content quality, to identify any areas for improvement.
3. Backlinks: The audit should analyze the backlinks to the website, to make sure that they are from high-quality, relevant websites.
4. Technical issues: The audit should also identify any technical issues that may be affecting the website’s search engine performance, such as broken links, slow loading times, and mobile-friendliness.

When real estate agents want to improve their website ranking in search engines and make themselves more visible to potential clients, they need to run an SEO audit and implement recommended changes.

If done correctly, this will help them sell homes.

Mobile-first improvements

Mobile-first design is a development process that emphasizes the needs of users on mobile devices first, then builds the website to be friendly for all other types of devices last.

Real estate agents can use this approach to improve their website’s user experience and draw in more business opportunities by making simple changes with big impacts.

To make mobile-first improvements to your real estate website you can take the following steps:

1. Use a responsive design: The website should use a responsive design, which means that the layout and content automatically adjust to fit the screen size of the device that the user is using. This can help ensure that the website is easy to use and navigate on mobile devices.
2. Optimize images and other media: Images and other media, such as videos and infographics, should be optimized for mobile devices. This can involve using smaller file sizes and formats that are compatible with mobile devices, to ensure that the content loads quickly and looks good on mobile screens.
3. Use mobile-friendly navigation: The website’s navigation should be easy to use and navigate on mobile devices, with clear and intuitive links that are easy to click on a small screen.
4. Test the website on mobile devices: The website should be tested on a variety of mobile devices, to make sure that it is functioning correctly and providing a good user experience on all devices.

By making mobile-first improvements to the website, real estate agents can improve the user experience and attract more potential clients, regardless of the device that they are using.

Video content SEO strategy

Real estate agents can use video content to attract and engage potential clients, as well as improve the website’s visibility and relevance in search engine results.

Real estate agents can use video content to their advantage in a few ways. For one, videos of properties on offer can help potential clients get a better sense of the homes’ looks and what they have to offer.

Consequently, this could assist the agent in drawing in more customers and generating new leads.

Video content not only establishes you as an expert in the field, but also builds trust with your audience.

By addressing the needs and concerns of potential clients through informative and educational videos, you are demonstrating your knowledge which allows you to become a credible source.

Finally, video content can also be a valuable tool for SEO. Videos can be optimized for specific keywords and included on the website, which can help improve the website’s search engine performance and visibility.

Overall, video content can be a powerful tool for real estate agents, helping them attract and engage potential clients, establish their expertise, and improve the visibility and relevance of their website in search engine results.

SCHEMA for real estate websites

Schema is a type of structured data that can be added to your website in order to improve your site’s visibility and relevance in search engine results.

A real estate website can benefit using schema can help you attract more leads and close more deals.

To use schema on a real estate agent’s website, the agent can add specific code to the website’s HTML that provides additional information about the content on the page.

This information can include details about the properties that the agent is selling, such as the location, price, and features of the homes.

When search engines see this schema code on the website, they can use it to provide more accurate and relevant information to users in the search engine results.

For example, if a user searches for “homes for sale in [city]”, the search engine might show the schema information from the agent’s website, including the price and location of the homes, in the search results.

By using schema on their website, real estate agents can improve the visibility and relevance of their website in search engine results, and provide more useful and relevant information to potential clients.

This can help the agents attract more potential clients and ultimately sell more homes.

Featured snippets for real estate websites

Featured snippets are short pieces of information that appear at the top of the search engine results, above the regular results.

These snippets are designed to provide users with quick and easy access to the information they are looking for, and can be an effective way for real estate agents to attract potential clients.

If you want your website to appear in a featured snippet, the content must follow a specific format and include associated keywords.

A real estate agent’s website, for example, should answer common questions that customers might have such as “how to buy a home” or “what points are negotiable when selling a home”.

By including this type of content on their site, they improve their chances of appearing in Featured Snippets.

When a user searches for one of these questions, the search engine might show a featured snippet from the real estate agent’s website in the search results.

This can help the agent’s website stand out in the search results and attract more potential clients.

If you want a great real estate website, then composing content that is optimized for featured snippets allows you to enhance the visibility and relevancy of your website in search engine results.

Ultimately, this will enable you to attract more prospects and sell more homes; thus resulting in business growth.

What are the best real estate SEO keywords?

The best real estate SEO keywords will vary depending on the specific target audience and goals you have.

However, some common keywords that might be useful for a real estate agent include:

1. “Homes for sale [city]” – This keyword can be used to target potential buyers who are looking for homes in a specific location.
2. “Real estate agents [city]” – This keyword can be used to target potential clients who are looking for a real estate agent in a specific location.
3. “Sell my home [city]” – This keyword can be used to target potential sellers who are looking for help selling their home in a specific location.
4. “Real estate market trends [city]” – This keyword can be used to target potential clients who are interested in the real estate market in a specific location.
5. “Real estate investment [city]” – This keyword can be used to target potential clients who are interested in real estate investment in a specific location.

Utilizing various keywords in website content and meta tags, real estate agents can better their visibility to search engine users as well as lure more clients.

Local SEO Optimization For Real Estate Business

Local SEO is a search engine optimization that helps make a website more visible and relevant in local search results.

If you’re a real estate agent, then utilizing local SEO can bring in potential clients searching for homes or services in your area.

To improve the local SEO of a real estate agent’s website, the agent can take the following steps:

1. Use keywords and categories that include the location: The agent should use keywords and categories in the website content and meta tags that include the location of the business, to help search engines understand the relevance of the website to local searches.
2. Claim and optimize the Google My Business listing: The agent should claim and optimize the Google My Business listing for the business, to improve the visibility of the business in local search engine results.
3. Encourage reviews from local customers: Google uses customer reviews as a ranking factor, so the agent should encourage satisfied local customers to leave reviews on the Google My Business listing and other review sites. This can help improve the visibility of the business in local search engine results.

If you’re a real estate agent looking to improve your website ranking in local search engine results, then consider implementing some of these easy SEO strategies.

By doing so, you’ll not only attract more visibility and relevance, but also potential clients who are already interested in the homes or services that you have to offer.

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