It’s no secret that search engine optimization (SEO) is one of the most important aspects of online marketing. As more and more people turn to search engines to find the services they need, your business website must appear as close to the top of these results as possible.
SEO for contractors can seem like a daunting task, but with the right tools and strategies in place, you can start seeing results in no time.
In this article, we will discuss some of the most important things you need to know about contractor SEO.
When compared to other lead generation methods, SEO leads have a whopping 14.6 percent close rate, whereas traditional techniques have only a 1.7 percent close rate.
This means that using SEO for your contracting services increases the chance of closing a lead by seven times, which equals more revenue for your business.
Why do search engine rankings matter?
Why does it matter whether your site ranks first, third, or tenth in a web search? A lot more than you might think.
The vast majority of clicks on a search engine go to the top three results and most of those go to whichever site is listed first.
Say someone is looking for contractors in their local market. More often than not, they’ll turn to a search engine that can quickly lead them to a website that has what they need.
That is when contractor SEO strategy comes into play.
An effective SEO strategy (especially local SEO) will result in more website clicks as your ranking improves. However, it’s important to remember that an increased ranking and click-through rate is not the only objective of an SEO strategy.
These are only the first steps on your journey to achieving greater organic traffic, from increased revenue to improved brand recognition.
Find out how to get better rankings on Google and beat the competition.
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Will SEO for contractors help your business?
Being one of the top search results isn’t the only perk contractors can get from a custom contractor SEO strategy, there are many other advantages. These benefits will only become more pronounced as search engines play an increasingly bigger role in people’s purchase decisions.
It takes more time than you might think to get your contracting business to appear on the search engine result pages (SERPs), but it’s worth the effort.
Forming a solid SEO strategy is essential if you want your website to show up on the first page of Google searches where most people look when they’re looking for something new.
By utilizing contractor SEO, you can help make sure that potential customers and leads see your website first.
Advantages of investing in Contractor SEO include:
Better local business brand awareness
It might take more than one search to select a contractor. When your company’s name keeps showing up in these results, people will remember it. It normally leads to them abandoning the search engine they use and going directly to your site to learn more about what you have to offer.
Less marketing costs
The contractor SEO process is not free, but the return on investment (ROI) is much greater than the traditional marketing strategy. For example, collateral advertising only has a shelf life of two weeks at best and 34% forget the brand altogether within one week.
Note: What does collateral mean in advertising?
Marketing collateral is any sales or marketing materials that companies use to promote their products and services, increase sales and conversions, and build loyalty and retention. Print materials such as brochures, flyers, and advertisements are examples of marketing collateral.
On the other hand, SEO success has a longer reach and continues to grow over time. Furthermore, as your site’s authority improves so will its visibility- even if they aren’t looking for contractors at that specific moment!
Large competitive advantage in the construction industry
Larger companies will always outperform you in standard digital marketing strategies because they have greater financial resources. Your site may outrank the major corporations with contractor SEO. The higher number of visits that result from better ranks will aid you in competing against these big players.
More Income for construction companies
Everyone wants to see positive results from their investment, and that’s precisely what you’ll get with our SEO company.
We don’t focus on immediate gratification like other providers. Instead, we emphasize the scope of work and exact work you are getting in your service. Then we can go over the long-term strategy and whether you will want more services in the future.
There is no need for a long-term contract that you are stuck in. This provides a much better return in the end and separates us from other SEO Agencies. SEO for Contractors will open up opportunities for increased revenue growth through more phone calls and quote requests.
What is SEO for contractors?
SEO for contractors may provide excellent results, but achieving them takes time because SEO strategies are a long-term form of digital marketing. Whether you’re looking to train your marketing manager for your contracting company or hire us, it’s vital to grasp the fundamentals of search engine optimization.
The ever changing search engine algorithms might impact your approach in the future, but if your plan includes these four steps, you’ll be able to handle whatever happens. Are you ready to begin building your contractor SEO strategy? (We can help your digital marketing team too, isn’t that great?)
Follow these four SEO steps below:
1. Keyword research
Homeowners and businesses usually use specific relevant keywords like “concrete contractors” or “renovation contractors” when searching for a particular type of contracting service.
To get the most out of your contractor business, choose the best keywords and work them into your strategy. Checking the search volume, competition, and CPC (cost-per-click) can help you figure out how much value a keyword has.
If you have trouble coming up with keywords on your own, take some time to observe where your audience hangs out online. You might find them talking about contract services on Reddit, Quora, or Twitter.
Things that potential customers might want to learn about include:
The average cost of a contract service
Expected turnaround time for a renovation
Advantages and disadvantages of hiring a contractor
Best contractors in the local area
Listening to potential customers talk about their experiences with other contractors can provide you with unique insights into the kind of problems your target audience is facing. You can then use this information to adjust your website copy accordingly, and highlight how your contracting firm specifically solves or avoids these issues.
Short-tailed keywords and Long-tailed keywords
A short-tailed keyword is a word or phrase that is general, such as “contractor.” A short-tailed keyword covers a wide range of user intentions, including seeking a definition of a contractor as well as requesting his or her services.
A long-tailed keyword phrase, in contrast, is much more specific. “HVAC contractor for home installation in Phoenix” is an example of a long-tailed keyword phrase.
Long-tailed keywords are more advantageous for SEO performance because they’re more specific and have a higher chance of being used by potential customers who are already interested in what you have to offer.
Including long-tailed keywords in your website’s content and title, tags will help you rank higher for those specific search terms, which can result in more leads and sales.
Here is a little gold nugget to find long-tail keywords by including the following in your digital marketing strategy for keyword research:
Location (your location)
Service areas (your areas)
When you target long-tail keywords, your web page will appear on fewer google search results pages sometimes.
However, this also means that you’ll be appearing in front of more qualified leads that are interested in what your construction company has to offer. This ultimately leads to more calls, requests for quotes, and business overall.
2. Website content that is user friendly
Almost all Internet searches will result in a click on the first result on the first page, in fact its mostly just the top three results that get a lion’s share of the clicks.
Google search and other search engines take into account user behavior when ranking websites, which is why high bounce rates (leaving your site quickly) and slow page speeds can damage rankings quickly.
That’s why your contractor’s SEO approach should focus on the user experience. You may need to invest in a website redesign as well as making sure your website is mobile friendly.
Many businesses make the mistake of believing that because they are a business-to-business (B2B) company, they don’t need to focus on mobile traffic. However, nothing could be further from the truth. In reality, over 50% of global Internet traffic is generated from mobile devices.
What’s more, Google has started using a mobile-first index for its search results, which means that if your website isn’t optimized for mobile devices, you’re likely to be pushed down in the rankings.
If your website is current and mobile-friendly, one of the next areas you should look into is the speed of your site. It may not sound like much, but even increasing your speed by one second can lead to a 7% increase in conversions.
Put that in perspective.
If your website becomes more responsive, you would expect to be able to sign 30 new customers each quarter with an average expenditure of $10,000 per client. That equals a yearly gain of $100,000 if your website speed is improved.
How can you improve the speed of your website? The following are some tips for increasing page load speed:
- Compress your website’s images
- Reduce your HTTP requests
- Make technical SEO A priority.
3. SEO campaign with off-page strategies
Almost 80% of what search engines look at when they index your site is based on off-page elements, meaning, things that are not physically present on your website like links and mentions from other sites.
These play a significant role in how high up your site appears on results pages, so it’s important to focus on them as well.
That is why SEO for contractors covers more than simply your website.
Backlinks from other websites that connect to your site demonstrate to Google that you have industry relevance and authority, and can be trusted. The objective of backlinking is to create a strong backlink profile for many different authoritative websites.
Let’s ensure your name is identical across all channels. The more often potential customers see your company name online, the higher the visibility and web search results ranking.
You may also want to create a social media presence. Social media is not only a powerful platform for increasing your online visibility, but it can also be helpful around 80 percent of the time when users look for purchase advice.
Contractor SEO strategies like these help produce more content marketing, influencer marketing, and video marketing campaigns.
4. Have a digital marketing team measure and implement best SEO practices
You can’t improve your site if you don’t measure your progress. If you want to be successful in SEO, calculate how well your current strategy is working and adjust it accordingly. Remember, though, that even the best-laid plans can fail sometimes, that’s just part of the marketing game.
It’s crucial to keep an eye on your analytics, as search behavior can change at any time. We recommend Google Analytics, it’s priced perfectly, FREE.
If you’re not monitoring your website traffic, you could risk losing your top ranking position to another site. Stay ahead of the game by constantly measuring your performance and adjusting your strategy accordingly.
Contractor SEO services that are done by BNRE
At BNRE, we understand that contractors are busy people who might not have the time to lead and manage an SEO campaign themselves.
It’s time to get contractor SEO services that provide your company with a custom plan that aligns with your goals, from attracting leads to growing revenue.
With our help, you can focus on what you do best and leave the digital marketing strategy to us.
Traditional Search Engine Optimization
With our SEO company, you can attract qualified business buyers and consumers. We develop a customized strategy, SEO audit, keyword optimization, local SEO, and more as part of our SEO services.
Our General Contractor SEO Services
BNRE offers customized SEO solutions that are tailored to your company’s SEO needs when you hire us. We analyze your organization’s online presence in-depth.
By establishing a baseline, we can create a plan to improve your online presence through our SEO initiatives. For general contractors, these solutions may include:
On the page, SEO is the process we use to optimize your company’s website. Your online presence is made up of your website and other digital assets, such as social media profiles and websites.
At our company, we make sure your website will follow Google’s recommendations for optimization. If it does not comply, then the search ranking will not improve. We use reliable methods to help your businesses raise their status and increase rankings.
Part of a well-rounded SEO strategy for contractors. It refers to the measures we take to digitally optimize a business outside of its website, making it easier for potential customers or clients to find you online.
For example, we will make sure that your backlinks support your SEO plan. By improving your off-page SEO, you can increase the success of your digital marketing campaign as a whole.
The goal of SEO is to improve a website’s organic search results, which includes indexing by search engines. The technical SEO component is an important part of search engine optimization.
By ensuring that your website code is precise and your page loading times are fast, we help you avoid any technical issues that could harm your SEO.
A negative internet reputation may see your website buried in the rankings. Our SEO experts have a variety of techniques for improving your online reputation and fostering long-term marketing success.
OUR SEO SERVICES for local businesses
Local SEO strategy
Contractors are well-versed in the importance of controlling local markets. Because qualified customers tend to only come from your geographical region, contractors may have difficulty finding repeat clients. How do we differentiate our business from our competitors?
Reach local customers in your area with local SEO.
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OUR LOCAL SEO SERVICES FOR RELATED BUSINESSES
Our SEO company can help numerous contractors achieve success, including:
Learn more about how these companies benefit from SEO. If you’re not sure where to start, our team of SEO experts can help you create a plan that will get you on the right track.
Questions to Ask a Contractor SEO Agency Before Hiring Them
Not all contractors SEO agencies deliver the same results they promise. SEO firms achieve results but they use “blackhat SEO” methods. This is an ineffective and dangerous strategy. When you select a web optimization company, ask this question – avoid services which “guaranteed” any of these items.
What does SEO for contractors include?
When you partner with BNRE for contractor SEO, you the best SEO solution that includes:
Website SEO audit
Keyword research and optimization strategy
Local SEO optimization
Google Analytics setup
One-time or Ongoing monthly and quarterly reporting (depends on contract)
Content freshness updates (depends on contract)
A 360-degree Ad-Hoc service to SEO, allows your business to benefit fully from your services while keeping your expenses lower.
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