Top 5 Email Automation Services (Email Marketing Services)

Are you tired of manually sending out emails to your clients and leads? Do you want to streamline your email marketing strategy and save time?

Look no further than email automation services!

Email marketing software allow you to set up automated email campaigns, schedule emails in advance, and personalize your messaging.

These platforms also come with various features such as A/B testing, landing pages, and SMS marketing.

In this article, we will review the best email marketing services on the market, including their pricing, features, and suitability for different business types.

What is Email Automation?

Email automation refers to the process of using software to send out personalized, targeted emails to a large audience without manual effort.

These emails can be triggered by specific actions taken by the recipient, such as signing up for a newsletter or abandoning a cart on an ecommerce site.

Email automation can be a game-changer for businesses of all sizes, as it allows them to efficiently reach their audience and nurture leads.

It can also save a significant amount of time, as you can set up automated email campaigns in advance and let the software handle the sending.

Key Takeaways

1. Email automation services are platforms that allow businesses to automate their email marketing efforts.
2. These services can save businesses time and effort and help them effectively segment their email list and send targeted emails.
3. Some features to consider when choosing an email automation service include a drag and drop editor, customizable templates, A/B testing, and advanced automation features.
4. There are a few email automation services that offer free plans with basic capabilities for small businesses and startups.
5. The best email automation service will depend on the specific needs of your business.

Top Email Marketing Services Reviewed

Now, let’s review some of the top email marketing platforms on the market:

Constant Contact

Constant Contact is a popular email marketing service provider that offers a range of features for businesses of all sizes.

Features

• Drag and Drop Editor: With Constant Contact’s drag and drop email editor, you can easily create professional-looking emails and newsletters without any coding knowledge.
• Customizable Templates: Constant Contact offers a range of customizable templates that you can use as a starting point for your emails.
• A/B Testing: Constant Contact’s A/B testing feature allows you to test different versions of your emails to see which performs better.
• Advanced Automation Features: Constant Contact’s paid plans include advanced automation features such as abandoned cart recovery and personalized product recommendations.
• Integrations: Constant Contact offers integrations with popular ecommerce platforms such as Shopify, allowing you to easily sync your email campaigns with your online store.
• Email Segmentation: Constant Contact’s email segmentation feature allows you to divide your email list into groups based on common characteristics, allowing you to send targeted emails to specific segments of your audience.
• Marketing Automation Workflows: Constant Contact’s marketing automation workflows allow you to set up automated email campaigns that are triggered by specific actions taken by the recipient.
• SMS Marketing: Constant Contact’s paid plans include SMS marketing capabilities, allowing you to send text messages to your audience as part of your marketing efforts.
• Social Media Integration: Constant Contact’s social media integration feature allows you to easily share your emails on social media platforms, helping you to expand your reach.
• Landing Pages: Constant Contact’s landing page builder allows you to create professional-looking landing pages for your email campaigns.
• Advanced Reporting: Constant Contact’s advanced reporting feature allows you to track the performance of your email campaigns and make data-driven decisions about your marketing strategy.

Pricing

Pricing for Constant Contact starts at $20 per month for their Email plan, which includes unlimited emails and access to basic automation features.

Their Email Plus plan, starting at $45 per month, includes more advanced automation features such as abandoned cart recovery and personalized product recommendations.

Mailchimp

Mailchimp is a well-known email marketing service that offers a range of features for businesses of all sizes.

Features

• Drag and Drop Editor: With Mailchimp’s drag and drop email editor, you can easily create professional-looking emails and newsletters without any coding knowledge.
• Customizable Templates: Mailchimp offers a range of customizable templates that you can use as a starting point for your emails.
• A/B Testing: Mailchimp’s A/B testing feature allows you to test different versions of your emails to see which performs better.
• Advanced Automation Features: Mailchimp’s paid plans include advanced automation features such as abandoned cart recovery and personalized product recommendations.
• Integrations: Mailchimp offers integrations with popular ecommerce platforms such as Shopify, allowing you to easily sync your email campaigns with your online store.
• Email Segmentation: Mailchimp’s email segmentation feature allows you to divide your email list into groups based on common characteristics, allowing you to send targeted emails to specific segments of your audience.
• Marketing Automation Workflows: Mailchimp’s marketing automation workflows allow you to set up automated email campaigns that are triggered by specific actions taken by the recipient.
• SMS Marketing: Mailchimp’s paid plans include SMS marketing capabilities, allowing you to send text messages to your audience as part of your marketing efforts.
• Social Media Integration: Mailchimp’s social media integration feature allows you to easily share your emails on social media platforms, helping you to expand your reach.
• Landing Pages: Mailchimp’s landing page builder allows you to create professional-looking landing pages for your email campaigns.
• Advanced Reporting: Mailchimp’s advanced reporting feature allows you to track the performance of your email campaigns and make data-driven decisions about your marketing strategy.

Pricing

Pricing for Mailchimp starts at $9.99 per month for their Essentials plan, which includes unlimited emails and basic automation features.

Their Standard plan, starting at $14.99 per month, includes more advanced features such as abandoned cart recovery and personalized product recommendations.

ActiveCampaign

ActiveCampaign is an all-in-one marketing automation platform that offers a range of features for businesses of all sizes.

In addition to email marketing, they also offer SMS marketing, chat messaging, and CRM capabilities.

Features

• Drag and Drop Editor: With ActiveCampaign’s drag and drop email editor, you can easily create professional-looking emails and newsletters without any coding knowledge.
• Customizable Templates: ActiveCampaign offers a range of customizable templates that you can use as a starting point for your emails.
• A/B Testing: ActiveCampaign’s A/B testing feature allows you to test different versions of your emails to see which performs better.
• Advanced Automation Features: ActiveCampaign’s paid plans include advanced automation features such as predictive sending and lead scoring.
• Integrations: ActiveCampaign offers integrations with popular ecommerce platforms such as Shopify, allowing you to easily sync your email campaigns with your online store.
• Email Segmentation: ActiveCampaign’s email segmentation feature allows you to divide your email list into groups based on common characteristics, allowing you to send targeted emails to specific segments of your audience.
• Marketing Automation Workflows: ActiveCampaign’s marketing automation workflows allow you to set up automated email campaigns that are triggered by specific actions taken by the recipient.
• SMS Marketing: ActiveCampaign’s SMS marketing feature allows you to send text messages to your audience as part of your marketing efforts.
• Social Media Integration: ActiveCampaign’s social media integration feature allows you to easily share your emails on social media platforms, helping you to expand your reach.
• Landing Pages: ActiveCampaign’s landing page builder allows you to create professional-looking landing pages for your email campaigns.
• Advanced Reporting: ActiveCampaign’s advanced reporting feature allows you to track the performance of your email campaigns and make data-driven decisions about your marketing strategy.

Pricing

Pricing for ActiveCampaign starts at $9 per month for their Lite plan, which includes email marketing and basic automation features.

Their Plus plan, starting at $49 per month, includes more advanced features such as predictive sending and lead scoring.

HubSpot

HubSpot is a comprehensive marketing, sales, and customer service platform that offers a range of features for businesses of all sizes.

In addition to email marketing, they also offer CRM, sales, and customer service capabilities.

Features

• Drag and Drop Editor: With HubSpot’s drag and drop email editor, you can easily create professional-looking emails and newsletters without any coding knowledge.
• Customizable Templates: HubSpot offers a range of customizable templates that you can use as a starting point for your emails.
• A/B Testing: HubSpot’s A/B testing feature allows you to test different versions of your emails to see which performs better.
• Advanced Automation Features: HubSpot’s paid plans include advanced automation features such as lead nurturing and predictive lead scoring.
• Integrations: HubSpot offers integrations with popular ecommerce platforms such as Shopify, allowing you to easily sync your email campaigns with your online store.
• Email Segmentation: HubSpot’s email segmentation feature allows you to divide your email list into groups based on common characteristics, allowing you to send targeted emails to specific segments of your audience.
• Marketing Automation Workflows: HubSpot’s marketing automation workflows allow you to set up automated email campaigns that are triggered by specific actions taken by the recipient.
• Social Media Integration: HubSpot’s social media integration feature allows you to easily share your emails on social media platforms, helping you to expand your reach.
• Landing Pages: HubSpot’s landing page builder allows you to create professional-looking landing pages for your email campaigns.
• Advanced Reporting: HubSpot’s advanced reporting feature allows you to track the performance of your email campaigns and make data-driven decisions about your marketing strategy.

Pricing

Pricing for HubSpot starts at $50 per month for their Starter plan, which includes email marketing and basic automation features.

Their Professional plan, starting at $800 per month, includes more advanced marketing features such as lead nurturing and predictive lead scoring.

GetResponse

GetResponse is a comprehensive email marketing and automation platform that offers a range of features for businesses of all sizes.

Features

• Drag and Drop Editor: With GetResponse’s drag and drop, you can easily create professional-looking emails and newsletters without any coding knowledge.
• Customizable Templates: GetResponse offers a range of customizable templates that you can use as a starting point for your emails.
• A/B Testing: GetResponse’s A/B testing feature allows you to test different versions of your emails to see which performs better.
• Advanced Automation Features: GetResponse’s paid plans include advanced automation features such as lead scoring and web event tracking.
• Integrations: GetResponse offers integrations with popular ecommerce platforms such as Shopify, allowing you to easily sync your email campaigns with your online store.
• Email Segmentation: GetResponse’s email segmentation feature allows you to divide your email list into groups based on common characteristics, allowing you to send targeted emails to specific segments of your audience.
• Marketing Automation Workflows: GetResponse’s marketing automation workflows allow you to set up automated email campaigns that are triggered by specific actions taken by the recipient.
• SMS Marketing: GetResponse’s SMS marketing feature allows you to send text messages to your audience as part of your marketing efforts.
• Social Media Integration: GetResponse’s social media integration feature allows you to easily share your emails on social media platforms, helping you to expand your reach.
• Landing Pages: GetResponse’s landing page builder allows you to create professional-looking landing pages for your email campaigns.
• Advanced Reporting: GetResponse’s advanced reporting feature allows you to track the performance of your email campaigns and make data-driven decisions about your marketing strategy.

Pricing

Pricing for GetResponse starts at $15 per month for their Basic plan, which includes email marketing and basic automation features.

Their Plus plan, starting at $49 per month, includes more advanced automation features such as lead scoring and web event tracking.

Pricing References For All Email Marketing Software

• Constant Contact Pricing
• Mailchimp Pricing
• ActiveCampaign Pricing
• HubSpot Pricing
• GetResponse Pricing

Free Marketing Software Options for Small Businesses and Startups

If you’re just starting out with email marketing or have a tight budget, you may be looking for free options.

While most email marketing tools offer paid plans with advanced features, there are a few that offer free plans with basic capabilities. Here are a few options to consider:

MailerLite

MailerLite is a free email marketing platform that allows small businesses and startups to send up to 12,000 emails to 1,000 subscribers per month.

With their drag and drop email and customizable templates, it’s easy to create professional-looking emails and newsletters.

While the free plan doesn’t include advanced automation features, it’s a good starting point for businesses just getting started with email marketing.

Zoho Campaigns

Zoho Campaigns is another free email marketing platform that offers basic capabilities for small businesses and startups.

With their drag and drop email and customizable templates, you can easily create and send emails to up to 2,000 subscribers.

The free plan includes a landing page builder and basic email marketing features, but doesn’t include advanced automation services.

Sendinblue

Sendinblue is a free email marketing platform that allows small businesses and startups to send up to 300 emails per day to unlimited subscribers.

With their drag and drop editor and customizable templates, you can easily create professional-looking emails.

The free plan includes basic email marketing features, but doesn’t include advanced automation services such as transactional emails or ecommerce integrations.

It’s important to note that free marketing software options may have limitations on the number of emails you can send per month and may not include advanced features such as automation and personalization.

However, they can be a good starting point for businesses just getting started with email marketing or those looking for a basic email marketing system.

Pricing References Past The Free Services

• MailerLite Pricing
• Zoho Campaigns Pricing
• Sendinblue Pricing